Privacy policy

PRIVACY POLICY

Last updated: June 24, 2026

This Privacy Policy explains how SIGHTFOREST collects, uses, discloses and protects personal information when you visit sightforest.com, purchase a product, communicate with us or otherwise use our services.

1. Data controller

The controller responsible for your personal information is:

Legal company name: Silveroak Brands LLC
Legal form: LLC
Registration number: 2026-002020223
State and country of incorporation: Wyoming
Registered office: 1099 Road 14 Suite NUM 7518Powell, WY 82435
Email: support@sightforest.com

2. Personal information we collect

Depending on how you interact with us, we may collect:

Identity and contact information

name;
billing and shipping address;
email address;
telephone number, where provided;
account username and credentials;
company name and VAT information for business orders.

Order and transaction information

products ordered;
order value;
discount codes;
delivery status;
returns and refunds;
payment status;
fraud indicators;
customer service history.

We do not normally receive or store complete payment card numbers. Payments are processed by Shopify and the payment provider selected at checkout.

Device and usage information

IP address;
browser and device type;
operating system;
language;
approximate location;
referring pages;
pages viewed;
interactions with products and advertisements;
cookie and advertising identifiers;
checkout and conversion events.

Communications

We may process information included in:

emails;
customer support requests;
chat messages;
reviews;
surveys;
telephone or SMS communications;
photographs, videos and diagnostic files submitted for support.

Camera and product information

Where necessary to provide technical support, we may process:

product model;
serial number;
firmware version;
application version;
connectivity information;
error logs;
diagnostic data;
information voluntarily submitted about the product’s installation or operation.

Do not send recordings containing identifiable individuals or other sensitive information unless we specifically request them and they are necessary to resolve the support issue.

3. How we use personal information

We may use personal information to:

process and deliver orders;
take payment and prevent fraud;
provide tracking and delivery updates;
manage customs and fulfilment;
provide customer support;
handle returns, refunds and warranty claims;
maintain customer accounts;
send transactional emails or messages;
send marketing communications with the appropriate legal basis;
personalise products, content and advertisements;
measure website and advertising performance;
improve our products and website;
protect our legal rights and systems;
comply with tax, accounting, customs, product safety and legal obligations;
establish, exercise or defend legal claims.

4. Legal bases for processing

Where European data protection law applies, we rely on one or more of the following legal bases:

Performance of a contract

Processing necessary to:

accept and fulfil an order;
process payment;
provide delivery;
manage a customer account;
provide customer service;
handle a return or warranty request.

Legal obligation

Processing necessary to comply with:

accounting and tax requirements;
customs obligations;
product safety requirements;
fraud prevention duties;
regulatory or court orders.

Legitimate interests

Processing necessary for legitimate business purposes, such as:

protecting the website and preventing fraud;
improving products and services;
managing customer relationships;
measuring business performance;
defending legal claims.

We use legitimate interests only where those interests are not overridden by the rights and freedoms of the affected individual.

Consent

We may rely on consent for:

non-essential cookies;
behavioural advertising;
certain analytics technologies;
email or SMS marketing where consent is required;
other optional processing.

Consent may be withdrawn at any time without affecting processing carried out before withdrawal.

5. Shopify and payment providers

Our store is hosted on Shopify.

Shopify may process personal information necessary to:

operate the storefront;
host customer and order information;
process checkout;
support Shop and Shop Pay;
provide fraud prevention;
provide payment and commerce services.

Available payment methods depend on the customer’s location and the methods displayed during checkout.

Payment information may be processed by Shopify Payments, card networks, banks, digital wallet providers and other payment providers enabled for the relevant country.

6. Service providers and advertising partners

We may disclose relevant personal information to providers that help us operate the business, including:

Shopify;
Shopify Payments and enabled payment providers;
fulfilment centres and suppliers;
postal services and carriers;
customs brokers and customs authorities;
fraud prevention and security providers;
accounting, legal and compliance advisers;
customer support providers;
cloud hosting and technology providers.

We may also use the following marketing, analytics and communication services:

Meta;
Google, including Google Analytics 4 and Google Tag Manager;
TikTok;
Klaviyo;
Outbrain;
Taboola;
Twilio;
Microsoft and Bing;
X;
Snapchat;
OpenAI;
other providers disclosed through our cookie preference tool.

These providers may receive identifiers, device information, website events, conversion information, contact information or order-related information, depending on the service and the customer’s consent settings.

7. Artificial intelligence services

We may use artificial intelligence-enabled tools, including services provided by OpenAI and OpenRouter, to assist with:

customer support;
drafting responses;
classifying requests;
translating communications;
summarising information;
analysing non-sensitive business information;
improving internal workflows.

Customer communications submitted to these tools may be processed by the relevant provider in accordance with our contractual settings and the provider’s applicable terms.

We do not intentionally submit complete payment card data to artificial intelligence services.

Do not include unnecessary medical, biometric, financial or other highly sensitive information in customer support communications.

8. Advertising and personalised marketing

With the appropriate consent or other legal basis, we may use advertising technologies to:

measure conversions;
build advertising audiences;
show personalised advertisements;
limit advertising frequency;
understand how customers interact with our campaigns;
attribute sales to marketing channels.

Advertising partners may combine information received from us with information collected from other websites or services, subject to their own privacy practices.

In certain United States jurisdictions, some advertising disclosures may be considered a “sale,” “sharing” or use for targeted advertising. Where applicable, you may opt out through our cookie or privacy preference controls.

9. Cookies

We use cookies and similar technologies for:

essential store operation;
authentication;
shopping cart functions;
fraud prevention;
analytics;
personalisation;
marketing and advertising.

Non-essential analytics and advertising technologies are activated only where an appropriate legal basis, including consent where required, has been obtained.

Additional details are provided in our Cookie Policy.

10. International transfers

SIGHTFOREST is operated by a United States company, and some service providers may process information in the United States, Canada, China or other countries outside the European Economic Area.

Where required, we use appropriate safeguards for international transfers, which may include:

an adequacy decision;
Standard Contractual Clauses;
contractual and technical safeguards;
another legally recognised transfer mechanism.

11. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods may depend on:

the duration of the customer relationship;
warranty and product support requirements;
accounting and tax obligations;
customs and product safety obligations;
fraud prevention;
dispute and limitation periods;
consent withdrawal or marketing unsubscribe requests.

Order and accounting records may be retained for the period required under applicable tax and corporate law.

Marketing information is retained until consent is withdrawn, the person unsubscribes or the information is no longer reasonably required. We may retain limited suppression records to ensure that an unsubscribe request continues to be respected.

12. Your privacy rights

Depending on your location, you may have the right to:

request access to your personal information;
request correction;
request deletion;
restrict processing;
object to processing;
withdraw consent;
request data portability;
opt out of targeted advertising, sale or sharing;
complain to a data protection authority;
appeal certain privacy decisions where applicable.

To exercise a right, email support@sightforest.com.

We may request reasonable information to verify your identity before completing a request.

13. Marketing communications

You may unsubscribe from marketing emails by using the unsubscribe link included in the message.

You may opt out of marketing SMS messages by following the instructions in the message or contacting us.

Unsubscribing from marketing will not prevent us from sending necessary transactional communications about orders, deliveries, security or customer service.

14. Children

Our website and products are not directed to children who are not legally able to enter into a purchase contract.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has provided personal information improperly, contact support@sightforest.com.

15. Security

We implement reasonable administrative, organisational and technical measures designed to protect personal information.

No website, database, transmission or storage system can be guaranteed to be completely secure.

16. Complaints

Where the GDPR applies, you may also complain to the data protection authority in the country where you live, work or believe an infringement occurred.

17. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices, providers or legal obligations.

The updated version will be posted with a revised “Last updated” date.